Marketing, Setting, Iconography

Marketing Campaign:

Teaser Posters of main characters split down face, one side their evil clone.

Main Poster: All characters with Clones behind them.

Tagline: Everyone has their dark side

Teaser Trailer: Dramatic slow-mo snapshots of characters, Clones, Car Chase and fight to drumbeat. No real clear idea of plot

Main Trailer: Full-on epic trailer. Orchestral music, Explosions, Fights, Locations, Chases.

Setting:

America.

Iconography:

Dark dystopian world, Big sleek state of the art Clone Factories, Futuristic cars, Futuristic skyscrapers, Dark Clouds, Run down Rebel Camps, Battered caravans, destroyed vehicles/homes, stormclouds.