Transformers Trailer:

The Transformers Trailer was the closest to my idea as it contains giant robots trying to take over the earth, much like the clones in my movie.

Target audience: Male 10-30

The trailer targets its audience with fast montages, scenes of tanks flipping , giant robots, guns, explosions and action scenes. This entertains and excites the audience whilst also setting up the conventions of the action adventure genre and the sci-fi sub genre. It also satisfies the diversion need of the four uses and gratifications as it contains another world which the viewer can escape into.

The popular toy franchise the movie is based on will also gain fans who played with them or still play with them, and the trailer achieves this by staying true to the already familiar brand. This could also bring about nostalgia.

Finally the two main characters bring about audience interest, especially the relationship between Shia LaBeouf and Megan Fox as it is quite aspirational that Shia LaBeouf's loser ends up with the beautiful Megan Fox and this appeals to the audience. This also fulfils the personal identity need.