Transformers Trailer:

The Transformers Trailer was the closest to my idea as it contains giant robots trying to take over the earth, much like the clones in my movie.

Target audience: Male 10-30

The trailer targets its audience with fast montages, scenes of tanks flipping , giant robots, guns, explosions and action scenes. This entertains and excites the audience whilst also setting up the conventions of the action adventure genre and the sci-fi sub genre. It also satisfies the diversion need of the four uses and gratifications as it contains another world which the viewer can escape into.

The popular toy franchise the movie is based on will also gain fans who played with them or still play with them, and the trailer achieves this by staying true to the already familiar brand. This could also bring about nostalgia.

Finally the two main characters bring about audience interest, especially the relationship between Shia LaBeouf and Megan Fox as it is quite aspirational that Shia LaBeouf's loser ends up with the beautiful Megan Fox and this appeals to the audience. This also fulfils the personal identity need.

Storyboard

Harry Potter Marketing Campaign

Posters:
Harry Potter is already a massive franchise and so much of this marketing campaign focuses on the epicness and scale of the final chapter and exploits the large following for the series by labelling it as "the biggest movie of a generation" and using dramtic imagery to highlight how everything changes and the stakes are much higher in this film. The emphasis is definately on dramticness. 

This first teaser poster is very dramatic and really sets up the dark and epic tone of both movies. It also destroys the safe haven of Hogwarts in a striking image of it on fire and this is only the first poster. This leaves the audience wanting to find out more. 

                                                                                                          

Many more posters were realeased further setting up the dramtic stakes depicting the main charcters on the run and the villians hunting them with taglines such as "nowhere is safe" and  "the hunt begins." This builds on the sense of a climax and excites the audience further. These posters are displayed in cinemas on the side of buses and at bus stops as well as online.

Trailers:

The trailers were released a few months before Part 1's release. The first trailer for both parts was shown at the MTV moive awards, which would have reached a good audience as obviously film fans would be watching the ceremony.

The trailers showed many clips from the movie focusing on the main plotline of Harry running from Voldermort using techniques such as swooping panning shots to show the scale of the different locations and voiceovers by the characters such as "the longer we stay here, the sooner he'll find us." There is also drama and romance in the trailer plus lots of conflict and binary opposites, the big one being good vs evil. It also introduces us to characters, new,old and returning.

The mood set by the taglines such as "Part 1 of The Epic Finale really builds up the excitement as well as the reminders that it will be shown in Imax.

The popularity of the films ensured there were many parodies of the trailer as well which also generated free publicity for the film

Website:

The website uses the main poster in the background and has many ways or the audience to interact with the motorbike chase game, the iphone app and the option to join the inal battle on Facebook.
It also links to Amazon and sites where you can buy mercahndise such as the DVD and video game. This is an example of synergy.

Some of the merchandise:

Publicity and Promotion:

The film also had a lot of promotion such as the premiere and the its apperance at the Comic-Con convention and also a lot of media publicity like the media attention as to where the book would split, the withdrawal fo 3D by the studio which was praised as the studio wern't going to put out a dodgy version for more money and the recapping of the series by many magazines and newspapers.

My Opinion:

I think this was a very succesful marketing campaign which used the popularity of the film and appetite for the final chapter to really rank up the tension. It also used a lot of synergy and cross-media propmotion e.g shorter versions of the trailer on TV and the main poster as the background to the website.

Mood Board for Men and Women in action adventure movies

This is my mood board. I learnt that generally there are a lot of similarities between women and men in action adventure movies. However men are often portrayed as muscly and brave while women are normally more reliant on brainpower and recourcefulness.

I also learnt that while searching through a magazine for images there are the film industry is saturated with male action heroes with hardly any female action heroes.

I also learnt that men and women are quite over sexualised in action adventure movies-men are big and muscly, women are portrayed as sexy and alluring e.g the sucker-punch photo in my mood board.
The clour code for my mood board is generally:
Girls side
Yellow-Unstereotypical
Orange-Stereotypical
Boys side
Yellow-Sterotypical
Orange-Unsterotypical
(based on the image not the character)

Feedback

Positive Feedback: Excellent Narrative, Iconography, Characters and Setting. Usp was good, creative, wide appeal, good visual presentation,good tagline and marketing ideas.

Things to Improve:Cut down detail on narrative for the exam.
Character profiles.
Secondary Audience
Narrative Techniques
Tidy Up Narrative at the end so it makes more sense



Changes below in red (Narrative Techniques and Plot Changes on second page)